At McCrea Marketing Group, our mission is to help professional speakers amplify their message and grow their business through clear, compelling messaging and beautifully designed websites. We’ve had the privilege of working with a wide range of talented speakers, including many Certified Speaking Professionals (CSPs) and several Hall of Fame speakers, helping them elevate their brands and expand their reach.
Ben McCullough, the founder, brings a deep understanding of the speaking industry—having grown up surrounded by speakers in his own family. As a former Certified StoryBrand Guide trained under Donald Miller, Ben uses proven frameworks to craft messaging and digital strategies that resonate with audiences and booking professionals alike.
At McCrea Marketing Group we deliver more than websites and copy; we create tools that help speakers grow their impact and command the attention they deserve.
At McCrea Marketing Group, we believe in partnering with you to create a brand that feels authentic, compelling, and aligned with your vision. Together, we’ll craft messaging and build a website that reflects the energy and expertise you bring to the stage, while making it easy for decision-makers to see your value.
Here’s what you can expect when we work together…
This isn’t a one-size-fits-all process. We work closely to understand your goals, your audience, and what makes you unique, ensuring your brand captures your true essence.
Drawing on years of experience and training as a Certified StoryBrand Guide, I use tested strategies to create messaging and websites that connect deeply with your audience and meet the expectations of meeting professionals.
From the website design to the messaging, every detail is tailored to you. No templates, no shortcuts—just a completely personalized approach.
Your success doesn’t stop when the project ends. With hands-on training and dynamic tools, you’ll be equipped to update and manage your website confidently, giving you control over your digital presence.
At the end of the day, my goal is simple: to help you stand out, get booked, and grow your business. Everything we create together is focused on achieving those outcomes.
Ben McCullough and his mother, Karen McCullough, CSP
For over 20 years, I was a partner in a software consulting startup that we built from the ground up. We grew it into a successful business and eventually sold it—a journey filled with hard work, learning, and growth. After the sale, I found myself at a crossroads. I was burnt out, unsure of my next step, but eager for the excitement of building something new again.
During that time, my mother, Karen McCullough, CSP—a highly successful professional speaker—asked if I could help with her marketing while I figured out my next move. It was meant to be a short-term project, just a favor to help her refine her brand and grow her business. One month turned into two, and before I knew it, referrals started rolling in. What began as a simple favor quickly grew into something much bigger—a business I hadn’t anticipated but couldn’t imagine walking away from.
I fell in love with the speaking industry. Watching speakers take the stage and transform lives with their words was inspiring. Knowing that the work I was doing—crafting messaging, building websites, and creating marketing strategies—was helping them expand their reach and touch even more lives gave me a new sense of purpose.
Today, I’m driven by the belief that every speaker has a story worth sharing, and my job is to make sure their voice is heard.
Whether it’s a website that reflects their energy or messaging that connects deeply with their audience, I take pride in helping speakers grow their impact and their business. What started as a favor has become my passion, and I couldn’t be more grateful for the journey that brought me here.
Get Free Tools & Resources to
Ready to take your speaking business to the next level? Access our exclusive collection of actionable resources, including a Website Update Checklist, Copywriting Tips, and Proven Frameworks—all designed to help you create a standout online presence.
Sign up to unlock your free resources and start transforming your brand today!
