Messaging & Website Copy

Unclear messaging will confuse your ideal customers and as the saying goes… “when you confuse, you lose!” The problem is many small business struggle when it comes to organizing their marketing copy into a captivating, yet concise message that clearly articulates their value.

Our messaging services leverage a proven framework so that you can tell your unique story in a way that will resonate with your target audience and drive more sales.

Your Brand Narrative

  • Up to 3 hours of consulting
  • Define, document, and deliver clear messaging for your business
  • Brand Narrative document serves as the foundation for all future marketing projects

Sales Emails

  • Will deliver a series of Sales Emails custom written to highlight the problems your customers face and how you can help
  • Designed to demonstrate your authority in your market, while converting new leads into customers

Lead Magnets

  • We deliver a professionally designed, compellingly written lead generating PDF.
  • Designed to create curiosity about your offerings and fuel your sales pipeline by generating new leads. 
Meridith Elliott Powell

Meridith Elliott Powell

Keynote Speaker & Leadership Expert

I love my website! I love the design, the creativity, the ease of use – all of it. McCrea Marketing Group brought such an innovative, “big picture” approach to this project. I wanted something that was unique, and really spoke to my customers, and Ben and his team nailed it! They exceeded our expectations!

Website Design & Development

Your website says a lot about your business. Many companies refresh their website every few years, but make the same mistakes over and over. Cluttered, outdated, or unprofessional looking sites can damage your brand. 

Your website is a big investment – getting it wrong can cost you thousands.

Let us craft a website that fits the image of the amazing company you are working so hard to build.

The Essentials

Everything You Need to Get Started

  • Includes Brand Narrative to be used as the foundation for website copy
  • Professionally designed, mobile friendly WordPress website
  • Customized with your content, brand colors, logo, images, and video
  • Includes up to 5 unique pages
  • Google Analytics Setup and Integration
  • Follows SEO best-practices, and Includes Yoast SEO WordPress Plugin

Going Pro

Grow Your Subscriber List

  • All features from The Essentials package, plus...
  • Includes up to 8 unique pages
  • Includes 1 Lead Magnet PDF with beautifully designed opt-in forms 
  • Capture lead opt-ins via integration with your Email Marketing System (i.e. MailChimp, ActiveCampaign, Constant Contact)
  • One "thank you" email automatically sent to new subscribers 

The Sales Funnel

Build a Powerful Sales Engine

  • All the features from the Going Pro package, plus...
  • A automated sales drip campaign consisting of 7 custom email templates written to convert leads to sales by highlighting the problems your customers face and outlining how you can help

Discover the One Marketing Asset Your Business Can't Live Without

In today’s current climate of uncertainty and a rapidly changing marketplace, it critical to maximize your marketing return and differentiate your brand from the ever-growing competition.

In this free download, I share the one critical marketing strategy your business needs in order to thrive.